Understanding the Key Requirements of the Proposed EU Packaging and Packaging Waste Regulation (PPWR)

As many in the industry are aware, the European Union is taking significant steps to address the environmental impact of packaging waste. The proposed Packaging and Packaging Waste Regulation (PPWR) is set to be a game-changer. Expected to be adopted by the end of 2024 and come into effect by mid-2026, this regulation aims to ensure that packaging across the EU is sustainable, recyclable, and minimizes its environmental footprint.

The Overall Reduction Target of PPWR aims to reduce packaging waste across the EU.

• By 2030: 5% reduction in packaging waste.
• By 2035: 10% reduction target.
• By 2040: 15% reduction goal.

Regulatory Impact: 
These targets are part of the EU’s commitment to a circular economy and sustainability.

Legal and Environmental Focus: 
Mandates are legally binding on all member states to ensure compliance.

Here are the key points from the PPWR:

• Design for Recycling: All packaging must be designed to be recyclable, meeting specific recyclability performance standards.
• Minimum Recycled Content: Packaging must contain a minimum percentage of recycled material, with targets set for different material types.
• Extended Producer Responsibility (EPR): Producers are responsible for the entire lifecycle of packaging, including waste management and recycling, ensuring that financial contributions cover the costs of waste management operations.
• Labelling: Clear and harmonized labelling is required to inform consumers about recycling and disposal, making it easier for everyone to do their part.
• Green Public Procurement (GPP): Public contracts must meet mandatory GPP requirements to boost demand for sustainable packaging solutions.
• Reuse and Refill Systems: Systems for the reuse and refill of packaging must be established to significantly reduce waste.
• Compostable Packaging: Compostable packaging should be used only where it provides clear environmental benefits, with strict standards for compostability.
• Market Surveillance and Compliance: Authorities must ensure compliance with PPWR requirements and have the power to take action against non-compliant packaging.
• Transparency and Reporting: Producers must provide detailed information to demonstrate compliance, and Member States are required to report data to the European Commission.
• Packaging Minimization: Packaging should be designed to minimize its volume and weight while maintaining functionality, reducing the overall amount of packaging waste.
• PFAS Restrictions: The use of per- and polyfluoroalkyl substances (PFAS) in food contact packaging is restricted due to their persistence and potential health risks.

I recently had the pleasure of working with the innovative company Saveegy to provide a comprehensive summary of the PPWR. Saveegy offers a plant-based protection layer made from a thin coating of rapeseed and oats. This layer protects cucumbers from drying out, ensures crispness, and extends shelf life. Instead of using plastic film, Saveegy’s solution integrates the protective layer directly into the product, keeping cucumbers fresh and tasty throughout the entire value chain 🥒.

This collaboration not only aided Saveegy in understanding the implications of the proposed regulation but also made me well-versed in the details of the PPWR.

If your company is navigating the challenges of new regulations and needs assistance in understanding and implementing these requirements, I can help. With experience in regulatory analysis and compliance, I can provide tailored summaries and actionable strategies to ensure your business stays ahead of the curve, please read more about my services here.

Feel free to reach out to learn more about how I can support your organization in adapting to the PPWR and other regulatory changes. Together, we can make sustainability a core part of your business strategy.

Source: Dentons – European Packaging and Packaging Waste Regulation (PPWR): The best things come in small packages… or do they?, https://www.anthesisgroup.com/regulations-hub/packaging-packaging-waste-directive/